![]() The design styles Caceres uses for each location depend on the unique individual vibe of each particular place. SNPACHAT FILTER DESIGNER SERIESAfter the whole design process is over, I use Dropbox to transfer the Geofilter file to my phone for a series of test runs, to check its visibility in both light and dark backgrounds, as well as to determine color adjustments for mobile applications." "From there, I begin digitizing these concepts on Illustrator, tweaking and adding on as I proceed with the design. "Most of the time, I first sketch out on a sheet of paper the ideas that come into my head, and to get an idea of what concepts work and what does not," he explains. Once he got to college at CSU Monterey Bay, and gained access to Adobe Illustrator, he began making filters pretty much on the regular. SNPACHAT FILTER DESIGNER HOW TO"I started with filters for places in the Monterey/Salinas area, and then I began branching out into the San Francisco Bay Area, then into other parts of California, and slowly into places outside of California." How To Make Your Own GeofilterĬaceres made his first Geofilters using Google Drawings. "When I first started in 2015, Geofilters were a relatively new feature, and many places in my local area did not yet have one," Caceres tells Bustle. Today, Caceres has 75 Community Geofilters and two Event Geofilters available on Snapchat. He noticed that a high school in his hometown had its own filter, but his alma mater did not, so, of course, he rectified the problem. School pride is what also initially drove Caceres to create Geofilters. I made a filter for that area specifically because I was about to head there on spring break and wanted a cool filter to use." "I started expanding my designs to bigger cities afterwards my first international filter was in Cabo San Lucas, Mexico. "I made it my goal to have a filter for as many locations on campus as possible so people always have something to use," Pham says in an email to Bustle. ![]() if we lined up all the Geofilter fences live today, and put them side by side, Geofilters would cover 10 percent of planet Earth."Īnother Snapchat user, Beverly Pham, began creating Geofilters when she was a freshman at USC to showcase her school pride. "Every minute, 1.5 million Geofilters are viewed by Snapchatters, and 95 percent of total unique Geofilters are created by our community," a Snapchat representative says in an email. In just three years, Snapchat's Geofilters have taken the social media world by storm. Sometimes peer suggestions provide me with valuable insights that a simple Google search might not." "Whenever I'm fulfilling a friend's request, I always ask them about what their town is like, and what their town is famous for. "Whenever I tackle a filter, it usually begins with some Wikipedia research to learn about the location's history and notable sights," Caceres explains in an email. Snapchat user and fellow Geofilter designer Lysander Caceres tells Bustle that this is where research comes in handy. ![]() But, if you're not clued into the area it can be a bit trickier to capture a location's authenticity. Seda says making your own Geofilter can be easy if you're familiar with the location of the place you're designing the filter for. It makes me so happy when I see my family, friends, celebrities, or complete strangers use my Geofilters in their Snaps." The Geofilter Learning Curve "It's a dream of mine to travel the world," he says, "but making Geofilters gave me a slight head-start to achieving that goal. Seda says he was inspired to start creating Geofilters because the idea of having his creative, digital footprint in all corners of the globe is a fascinating concept to think about. I am very into photography, and I took Snapchat's new feature as an opportunity to dive into another form of art that I could possibly excel at." "I was intrigued about the idea of this popular social media platform allowing the general public to make art for their app. "One day, I stumbled upon an article online about how Snapchat unveiled this feature called Community Geofilters," Seda, who has been making Geofilters since 2015, tells Bustle in an email. ![]() Photographer Nick Seda, who has designed more than 500 Community Geofilters, agrees. A representative from Snapchat tells Bustle that its Geofilters are one of the Snap community's favorite, and most personal, creative tools - and it's even better because any user can make one, if they'd like. Now, as the Snapchat Geofilter celebrates its third birthday, four designers explain to Bustle how to make your own Snapchat Geofilter so you always have the filter you want when you need it. Three years ago, Snapchat changed the social media filter landscape when it introduced Geofilters. ![]()
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